Strong brands don’t just happen. They are usually the results of a long-term strategy that guides how a company does business and understands customer needs. Create a Brand Marketing Strategy through the Branding Agency in Saudi Arabia is quite essential in B2B because it is the brand that serves as a deciding factor in the Kingdom. If a consumer chooses the wrong brand of toothpaste, they can always buy a new tube if the product doesn’t work out. But in B2B, investing in inferior products can have disastrous consequences.
For example, if a manufacturer purchases poor-quality electrical components for the products it manufactures, it could cost the trust of B2B buyers, but also end consumers. In short, a strong brand gives the B2B customer confidence to move forward with a purchase decision.
Create a Brand Marketing Strategy benefits B2B companies in three ways:
- It is an economical means of addressing customer concerns.
- It prevents ad hoc marketing efforts that result in unclear messaging.
- It allows B2B marketers to increase margins and build loyalty with their own customer base and protects them from the competition.
6 Steps to Create a Brand Marketing Strategy
So clearly, it is important to have a solid Branding Agency in Saudi Arabia to guide your brand for better exposure. As you look at building your brand, there are six key elements to consider.
1. Target Audience
In B2C, the target audience or market for your brand is the person who is most likely to buy your product. In B2B, your target audience is still the most likely buyer for your product or service, but because the nature of the purchasing process is more complex in B2B, you’ll need to be looking not just at which companies are likely to buy from you, but at who within those companies is going to make those decisions.
Is it a purchasing manager, a department manager, or a team of executives? Depending on the value of your products, the decision might have multiple influencers and decision-makers. You’ll need messaging that speaks to all of them.
2. Brand Promise
The brand promise is the message that speaks to your target audience. It tells them what to expect from purchasing your product.
3. Brand Perception
You’ll want to take a look at what the perception of your brand has been in the past, what it is now, and what you want it to be in the future. One way to do this is to survey your current customers to find out what they think of your brand.
- Do your target customers know your brand?
- What do they think of you?
- What do you want them to think of you?
Understanding how your brand is perceived is especially important if you are looking to change your business strategy: maybe you’re looking to enter new markets, or you’ve been known as the low price provider in the past, and you are looking to move upmarket.
4. Brand Values
Clearly define what guides your company’s decision-making. These are the core values that your brand seeks to embody.
5. Brand Voice
- How does your brand speak?
- What is its personality?
- Is it serious, or more playful and fun?
The answer to these questions will depend on the audience you are trying to reach and engage, and there should be a fit between your audience and the voice you use to speak to them.
6. Brand Positioning
Brand positioning is defined as the position that a brand holds in the mind of the customer. It can usually be boiled down into a one or two-sentence “positioning statement” that defines the target audience, who the brand competes against, the benefits of using it, and a statement of proof for the brand promise.
It tells you what the brand’s position in the market is relative to its competitors, and what sets it apart from the rest. There are many components that make up a brand, including logos and packaging, brand equity (which is the value of perceptions and expectations about your brand), and the brand persona or voice.
Creating a brand marketing strategy is an essential tool for developing these elements so that they work together in the minds of purchasers to give them confidence when considering making a purchase.
Are you looking forward to developing a functional brand strategy? Yellostack the professional Digital Marketing Agency in Saudi Arabia loves to hear about it in the comments.